The video is still not up on intruders.tv, but in the meantime, you can imagine me saying the following with the accompanying slides.
Hi, my name is Koreen Olbrish, founder and CEO of Tandem Learning. I’m excited to introduce to you today our vision of the future of enterprise learning, the Virtual Territory™.
Applying virtual world technology to create new methods of training has countless benefits and will create a shift in how organizations approach their learning initiatives. With so many benefits, it begs the question – why aren’t companies adopting this more quickly? Why aren’t we seeing more successful case studies?
For too long, a gap has existed between the technological capabilities of virtual worlds and the organizational needs of enterprises. The creation of a virtual world platform is just the first step in the solution. It’s the APPLICATION of that platform that is the key to success.
As a company with a background and expertise in instructional design and adult learning principles, we set out to create a learning methodology based around virtual world technology. The result is a revolutionary advancement in enterprise learning – The Virtual Territory™
The Virtual Territory™ is a sales training tool that incorporates virtual world technology, content management, data tracking, key gaming features such as competition and randomization of events and simulation in an experiential and immersive learning environment.
The Virtual Territory™ mirrors a sales representative’s actual sales territory and provides opportunities for authentic practice in a digital environment. Sales representatives determine the appropriate selling messages for their various customers, which are closely modeled after identified customer segments. During each sales call, sales representatives select and utilize appropriate selling resources. And because there are more people involved in making a sale than just the target customer, sales representatives navigate the subtleties of a total office call.
The Virtual Territory™ provides numerous benefits to learners, managers, and the organization as a whole:
Learners are exponentially more engaged, entertained, and accelerate from knowledge acquisition to application much more quickly, therefore improving their job performance.
Managers are provided with structured selling scenarios across their team of sales reps that yield more consistent and structured feedback and coaching.
Organizations have access to unprecedented data about sales representative decision-making, enabling companies to analyze behavioral trends and more accurately identify learning needs across the sales organization. All of this gives organizations the key information they need to make more strategic decisions about how their future training dollars are spent.
What should you leave today knowing about Virtual Territory™? It will make organizations money AND it will save them money.
The Virtual Territory™ will make companies money by improving learning outcomes, leading to improved performance of the sales force, thereby increasing sales. Because managers will be able to provide better coaching and feedback, sales performance will improve. Finally, the Virtual Territory™ allows organizations to see across the entire sales force and identify where knowledge or skill is lacking. By addressing those areas in future training, the organization is more likely to hit its sales goals.
Now let’s talk about how the Virtual Territory™ will save money. Obviously, the Virtual Territory™ works to reduce travel costs, since sales representatives can engage in virtual role play activities instead of attending live workshops. By increasing learner motivation to participate in learning activities, the Virtual Territory™ helps save money. Investments in “once and done” learning initiatives that held questionable organizational value now shift to immersive, experiential learning with measurable results. Most importantly, once the Virtual Territory™ is built for an organization, it can be used again and again over time to incorporate new training initiatives.
Having developed the structure and strategy for the Virtual Territory™, we are actively consulting with client organizations on how to implement this tool as the first step in the use of virtual world technology for enterprise.
One of the unique benefits of Virtual Territory™ is that it is really a training methodology – not a specific platform. We address the specific needs of each organization and choose the platform, which bests suits their needs on which to build the Virtual Territory™. To that end, we are always interested in speaking with potential platform partners
Virtual Territory™ is a tool that takes a complex real world training process and delivers it to any employee anywhere, anytime for less cost and with benefits that can’t be achieved in the real world without significant monetary or time investment.
We look forward to speaking to you more about this and our other innovative applications of virtual world technology for enterprise learning. Thank you for five minutes of your time.