Wednesday, May 7, 2008

Chicken or egg?

I've been spending a lot of time planning a strategy for developing our first product. Here's what I'm stuck on: you can't design the product without considering the platform on which it'll be delivered, and you can't pick a platform without knowing what you want your product to be able to do.

So, you need to make these decisions (Rockstars, forgive me!) in tandem.

It makes it a tough process to get started, because you're not sure which one to actually start with. I want to start with the design, but I don't think we can go too far down that road without knowing our platform options, both capabilities we haven't considered and limitations that we need to consider.

Having just started crawling, its daunting to think about taking my first steps. It makes me feel better, though, to know that a year from now, I'll look back on this time when we were just starting out and be amazed at how much we learned, how much we accomplished. Thinking about "future Tandem" makes me all the more excited to get there.

So, where to begin? Chicken or egg?

1 comment:

  1. Follow up: A fellow Rockstar helpfully noted that not only do we need to focus on product design and platform delivery simulatneously, but we are also forming a client advisory board to make sure people need and will actually want (and pay for) what we are developing. So its chicken or egg or rooster? It looks like all three at once!