Friday, August 8, 2008

Macro vision, micro goals

Last night's Rockstar meeting was exhausting. The final stretch of our first product demo, the final stretch of our Second Life island development, and our rebranding efforts have all converged and now is the time for some really big decisions and big conversations. Its a bit like standing at the edge of a giant cliff and contemplating flight or falling. Either way, though, you know you're jumping off.

I also think we all recognize that things are about to change in a major way. We're bringing more people into the company, which will change our work dynamic. We're moving into new office space soon, a place of our own. And more importantly to me, we're going to start the road show to introduce ourselves to the world.

We have immediate goals. We need to sell stuff. We need to get our story straight. In all of this excitement and uneasiness, it would be easy to put our heads down and focus on day to day stuff. It would be easy to only think of short term objectives and how to reach them. It would be easy to just focus on getting stuff done.

But that's not what Rockstars do. Rockstars keep in mind the end game, the big picture. Rockstars keep their eyes on the big goals and make the day to day decisions in context of reaching them.

It's hard to focus on getting stuff done AND being true to your vision. You have to do it anyway. If it was easy, everyone would do it.

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