Sunday, March 29, 2009

Go Deep: Weekly Immersive Learning Example #2

So I didn't use my own example as the first week, but I've caved for the second week:) I was at GDC last week, so I thought I'd make it easy on myself and post about something near and dear to me, the Virtual Territory. 

The Virtual Territory is an immersive learning simulation, a serious game, and can be delivered on a virtual world platform. So what is it? I think its the future of how learning solutions will be designed. To be honest, most simulations are fairly linear (even with branching) experiences, and the real learning takes place after you've gone through the simulation and can debrief yours and others' decisions. Serious games *should* be designed for replayability, with the player learning through trial and error, seeing different outcomes. Virtual worlds provide real-time interaction, discussion, and opportunities for coaching, in addition to opportunities to practice real tasks.

Specifically, the Virtual Territory is designed to mirror a sales representative's sales territory, providing opportunities to practice strategic targeting, selling skills, product knowledge, getting past the gatekeeper, utilizing sales materials--all within a realistic context. Data is collected on sales representative performance to be utilized by managers for coaching purposes, as well as by the organization for learning needs analysis across the sales force for more strategic training decisions.

For more information (here's my plug!), you can contact me at ;)

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