Tuesday, October 11, 2011

Shameless learning promotion

If you follow me on Twitter, you may have noticed that I've been promoting (read: pimping) my pre-conference workshop for DevLearn 2011, titled How to Promote Learning Engagement Across the Enterprise.

I am really excited about this workshop.

Over the past several years, I've worked with organizations on adopting new learning programs and technologies, including organizational adoption consulting of emerging tech like virtual worlds. Time after time, in organization after organization, new learning technologies are introduced with the attitude "if we have it, they will use it." Um....no. These initiatives aren't JUST a technology introduction...often they represent a cultural change. In the triad of organizational adoption (people, process, technology), most organizations focus on the technology first, sometimes on the process, and often the people are an afterthought.

For learning professionals, people are your customers. How can you make your customers happy? How can you gain new customers?

I'm excited about this workshop because I'm going to be talking about the part of what I do that most people don't usually get to see. Most of my speaking engagements focus on leveraging new technologies for learning and design strategies, but this session is going to focus on what happens after an organization says yes to innovation. Dare I say, great design is not enough?

I hope you'll join me in Vegas and practice some of the critical competencies that go beyond design: marketing, sales, first experience strategies, and data collection and analysis.

Its time to make like Don Draper and channel your inner sales lizard. Fedoras welcome.

1 comment:

  1. Hi Koreen, I'm fascinated by this topic and am bummed that 1) I couldn't attend DevLearn and 2) that I missed this presentation! Do you have more on it, somewhere? I'm in absolute agreement on the concept that "if you build it, they *won't* come" when you're talking about 2.0 stuff... it's got to be something *they* build, because they want it, because they see the value. Would love to hear further thoughts on the subject!
    - Angela Johnson