Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts

Monday, July 11, 2016

What #PokemonGo means for immersive learning

I, like many of you, spent my weekend hunting for Pokemon while tracking my progress on Nintendo's new Pokemon Go game.

To say it was a revelation was an understatement. And the bigger question: will it lead to a revolution?

For many years now, I've talked about how technology can be used to create immersive experiences, how giving people the sense that they are performing real tasks and receiving real-time feedback is the key to that immersive feeling. I've talked about avatars and virtual worlds and alternate reality games and augmented reality and, recently, virtual reality. I've talked about how biometric data can be used to impact your experience within an environment, and I've talked about how all of these things are converging. I've also talked about the shortage of big design thinking in better leveraging the technology that is currently available to bring together storyline and experiences. Design has been lagging behind technology where immersive learning is concerned. I would tell people to keep their eyes open, because there would be a point where someone figured it out and it would go mainstream.

I'm pretty sure most people thought I was talking about a few years in the future. Turns out, I was talking about this last weekend.

Finally, FINALLY, there is an example of an augmented reality game with characters, avatars, interactive game play with feedback and leveling. And the whole world is, or wants to be, playing.

Our kiddo was working alongside a Meowth
This weekend I spent with my family, walking all over my home town Carpinteria and Santa Barbara. We were finding landmarks we didn't know existed which had been designated as Pokestops. We were exploring new neighborhoods and talking to strangers. We were walking, walking, walking. We were smiling and laughing. We were bemoaning our ridiculous battery life and speculating on our data usage. We were running into friends and chatting. We were teaching each other nuances and strategies in the game. We were laughing when we saw a large group of people wandering around a parking lot, looking for a Koffing we knew was there. I was sending messages to a friend halfway around the world in Milan, Italy, who was experiencing the same server issues we were.

Suddenly, everyone is playing and experiencing immersive learning.

For those of you who haven't played yet, imagine you are a Pokemon trainer (if you don't know what Pokemon are, google it). The world is filled with Pokemon, and you can find them via a phone app, then catch them using Pokeballs that you throw at the Pokemon on your phone screen. You can get more supplies at Pokestops, and train with the Pokemon you've caught at Gyms. All of these locations are populated from data collected over the last several years from another game, Ingress, which is (of course) a product of Google.

I could talk about the social learning implications (this game has no social features, but is an amazingly social game). I could talk about the health benefits, both mental and physical. I could talk about how the game is driving behavior change (my kids keep opting to walk instead of asking for rides...crazy...).

But instead, I want to talk about what Pokemon Go means for the future of learning. Because we finally have a flagship immersive game to build from. Where we go from here, and how we push technology to support our design, is really up to us.

First, let's talk about technology needs.

  • WE NEED BETTER BATTERIES. If we are leveraging our phones for experiences like this, we can't have our batteries last an hour. 
  • Also, WE NEED UNLIMITED DATA. It's well past the point that this should be the case, and the first major company who goes there will get my money, and hopefully yours too, so that the whole market will follow. 
  • We will need data to be able to interact in the world, unless, of course, we have UNIVERSAL WIFI. That would be ok, too.
  • And finally, the device-specific access is a drag. Most of the people we saw playing were adults, not because kids wouldn't want to, but because kids don't have smartphones that they can use to play. MAKE ALL DEVICES CAPABLE OF PLAYING IMMERSIVE GAMES. Photo apps, GPSs, data accessible (with unlimited data, as previously mentioned). Let as many people play as we possibly can. 


What about design?

Honestly, the possibilities are endless for future applications, but let's start with what we could do with Pokemon Go.
Santa Barbara Park Ranger
chatting about the Pokemon in the park

  • Tie Pokemon Go to biometrics. What if you could get certain Pokemon by keeping your heart rate in the ideal range for exercise for 20 minutes? What if you were rewarded for number of steps (not just distance covered, which is how you hatch eggs)? What if you were rewarded for consecutive days of hitting exercise targets? There have to be some easy partnerships to be made with fitness trackers. 
  • Add some social features. My kids already want to trade Pokemon. I'd love to see a way to do that through proximity, rather than some online marketplace. While I've been having great conversations with people I meet while playing, it would be great to have a game mechanism to prompt more interaction. Also, how about adding a way to friend other players you meet? It was great meeting folks all over town, but now there's no way to stay connected. There are already social groups forming outside of the game, why not enable it within the game?
  • Leverage Pokemon Go for medical treatment. If there were enough Pokemon in a hospital or rehabilitation center, patients could collect Pokemon as part of their recovery. Therapists could track distance walked or number of Pokemon caught to help encourage patients to get out in the world and walk. 
  • Pokemon Go as the new marketing angle, both customer and internal-facing. We already saw this with Foursquare, but is there something more to be done here? I would definitely frequent a place that set up a Lure to attract more Pokemon...beyond attracting more customers, could this type of activity work for new hire training? My family was chatting yesterday about what type of Pokemon we might find at our zoo; what if the zoo could strategically place Pokemon?
What are some issues that need to be addressed?
  • Accessibility barriers. Already, my color-blind husband can't see the difference between the blue and purple Pokestops and has to ask me. Can options be included for blind players? Hearing impaired players? Players with physical disabilities? Let's get everyone playing.
  • Technology barriers. Let's not make immersive learning only accessible to the privileged. While desire for immersive experiences might drive buyer behavior toward technologies that can support it, if only high end smart phones can play the experiences and only people who can afford more data can play, we are cutting out major segments of the population based likely on age and socioeconomic status from participating and benefiting. Immersive learning should be available to everyone. 
  • Societal barriers. There has been nervousness already around women playing alone at night, players who are ethnic minorities worrying about accessing Pokemon in particular neighborhoods, and general unease about what a gaming experience that everyone can play everywhere might uncover about our own biases, prejudices, and fears. These are things that already exist, that game play is exposing with heightened visibility. Ironically, it has also been prompting people from all walks of life to start interacting and supporting each other. Maybe there's something to us all just playing a game together that may lessen this barrier. 

But let's end with some larger implications for learning, particularly organizational learning.

  • New hire training: tour facilities with augmented reality or virtual reality. Meet key folks in the organization. See behind the scenes production, or visit HQ virtually. 
  • Skill refinement: once the basics have been taught, present ongoing practice scenarios. Could be internal, customer-facing, or software/equipment training. 
  • Product training: provide the ability to interact with multiple customers and see how the product benefits them differently.
  • Application in context: how do you navigate a real-life complex environment effectively? Think busy retail, insurance adjusters, combat/disaster zones, crime scenes, etc.
  • Don't mind the rattata in my kitchen
  • Just in time geographically relevant support. Have a question in context? What if an app let you access training and tips relevant to where you are?  
And that's just to name a few.


So, to sum up, we need better consumer tech for immersive experiences, we can build on Pokemon Go for even more immersive design examples and applications, we need to be mindful of biases limiting access, and there's a lot of potential for organizations to leverage immersive learning to solve meaningful learning problems. Let's do this, folks!


(Related: Does anyone even use Foursquare anymore? I bet the kids don't even know what that app is...)

Thursday, April 9, 2015

Brave new world of color

Growing up, my dad had to have my mom or me or my sister help him pick out socks. He is severely color blind, and normally it didn't interfere too much with daily life. My dad didn't really talk about it. I knew that his favorite color was yellow, because he could see it.

When I had my first son, Jackson, I noticed that he, on rare occasions, colored his sun green instead of yellow. It was hard to tell if he was color-blind, because he could read very young and so picked out the crayons by name to color things what they were supposed to be. It wasn't until Kindergarten that we had him tested and found out that I had passed down the color blind gene to him.

Fast forward a few years...I meet John. Some of our early conversations as we started dating and falling in love made me realize how much I focus on color. John could barely see anything. Where my dad and son had limitations, John had a complete block on seeing most variations. I had to work to reframe how I referred to almost everything; I couldn't use color as a descriptor anymore because John couldn't see it. I joke that he's got dog vision; I imagine his world has always been seen through a sepia lens, with anything orange, green, brown or red pretty much looking the same and blue and purple indistinguishable.

It hasn't been easy for John and I think being around me made it worse, his longing to see the world as I see it growing with every sunset we watched on our beach and every road trip we took through the beautiful California mountains. One night, we took the kids to get frozen yogurt and his universe ripped apart. He asked me what color something was, and I replied "it's kinda tan, brown like peanut butter." He froze for a second and asked, "Peanut butter is brown? It's not green?" And he reeled because he had thought peanut butter was green his whole life.

Can you imagine if everything you thought about the world was filtered through a lens, only allowing certain information through? I imagine it must be like how Roddy Piper felt in They Live when he put on the glasses that let him see the subliminal messages aliens were using to control humans. What if everything you thought you knew was wrong?

A couple weeks ago, John found this video from Valspar and their Color For All campaign. They have partnered with EnChroma, a company out of Berkeley who have developed glasses that allow color blind people to see color. When John started reading about it, I could tell he was excited. Nervous, but excited. We read that the glasses only work for 80% of people. John took a color blind test that said his chances were actually worse, only 50/50 that the glasses would work for him. I told him to buy the glasses. He hesitated. At $400, they aren't super cheap. I told him to get them for my birthday (still extravagent, but still...) and my present would be watching a sunset with him. He still hesitated.

The next day, after he had posted on the Color For All page about his experience of being color blind, he IM'd me, excited. Valspar was sending free glasses out to some of the people who had posted on their message board. He waited a few days and was disappointed that he didn't get picked. I told him to just buy the glasses. He didn't.

Then last week, he IM'd me again...Valspar had contacted him. He had posted again on the message board and this time they picked him to send glasses. As excited as he was, I could tell he was nervous. What if they didn't work? What if he got excited and ended up disappointed? How would he deal with that, his dream of seeing color unfulfilled?

Earlier this week, I had a meetup with some friends at our house after work. John came in later; there was a package there for him. My friends were leaving around 6 and John casually mentioned that the glasses had arrived.

I freaked out. "Let's go to the beach! The sun is setting!" John was doing some dinner prep and seemed in no hurry. I all but pushed him out the door. We drove to the main street in Carpinteria and I realized that he wouldn't see as much if we just went to the beach, so I parked a few blocks away so he could walk and see more colorful shops and flowers before we saw the sunset.

This is John when he first saw the world in color.

The first look
Fascinating shrubbery



I don't know what I expected. Watching John look around, I realized that his brain was trying to process everything he was seeing. He didn't talk. He just stared, somewhat in shock. Definitely overwhelmed. He stopped to look at bushes and plants that color-abled people walk past every day, not impressed by their variation of green and red leaves.


He stared at a brick wall, literally, examining the differences in brick color. He saw orange flowers in someone's yard, and said, "I think those are the most beautiful flowers I've ever seen." But mostly he was quiet, wide-eyed and staring. Just like a baby that just found her hand, John was fascinated and curious and intensely concentrating.

Looking at a reddish succulent, he asked, "Is it always that color?" And I said yes.


We finally made it to the beach. It was really windy, but luckily there were some clouds to decorate the sky. It wasn't the prettiest sunset I've seen on our beach, but it was by far the best. John just sat and stared. He said he liked the blue of the sky the best, the brightest blue he'd ever seen. He looked really deeply in my eyes, seeing the weird green/blue/yellow swirl that they are.

 


Before sunlight was completely gone (the glasses only work in daylight), we walked back into town, stopping to take pictures in front of that shrub that John was impressed with. He kept the glasses on as we drove home, eeking out the last of the daylight. He'd been so quiet that as we approached the traffic light, I jumped when he yelled out "Holy shit! Is that light green!?!" And we laughed because everything in the world is brand new and miraculous, seeing it through John's new glasses.

I remember what it was like when Vardan got his hearing aids and could hear S and H for the first time. He was little, but he was wide-eyed with wonder. And now, my husband is as well seeing the world for the first time. I can't wait to let Jackson try them too (although I think he's going to need his own pair!).

It's going to take some time for John's brain to make sense of all of this new color information. It will take some time for him to take it in stride. I love this part, this intense learning and excitement and curiosity. The world is brand new. I want to see it all with John.

Thank you EnChroma. Thank you, THANK YOU, Valspar. What a gift to give my family. What a gift to give the world.


Friday, December 12, 2014

Are video games the new spectator sport?

For those who are looking for it, the news is everywhere: video games are becoming the new spectator sport. The signs have been there for years, although they were subtle in many cases. I saw them in my own family room, with my kids sitting together and watching each other play. I always thought "how boring," and dismissed it, thinking my kids were probably the only weirdos who would sit and watch other people play a video game that they themselves weren't playing.

But when I think about it, how many times did I stand in an arcade, watching an expert player dominate Mortal Combat? (a lot.) If you ever saw the documentary King of Kong, you'll remember groups of people crowding around a Donkey Kong game, holding their breath as competitors beat level after level after level.

Just a couple years ago, I noticed another phenomenon. My kids were watching other people play video games on YouTube. Sometimes they watched to learn how to beat a level in a game they were struggling with. Sometimes, they just watched for fun. With the arcade gone and more players playing at home, YouTube became the place to observe and learn and go back to your Xbox and try again yourself.

But then, my kids weren't satisfied with just observing...they wanted to record themselves playing and share those videos too. New kinds of videos of game play emerged: color commentary! Some videos featured gamers recording their parents or grandparents playing, the ultimate noobs to laugh at. Other videos featured gamers whose funny quips and engaging personalities helped make them into celebrities in the gaming world. My kids started imagining themselves becoming YouTube stars, simply by recording the games they were playing.

I didn't have a name for this new genre of entertainment, but yesterday saw this article about arenas where you can observe video gamers competing. The term, I found out, is esports, and it's becoming huge. Want more evidence? Game developers and even colleges are now awarding scholarships to top gamers, recruited to play on the school's esports team.

"WHAT?!?! Shut the front door!" (This is an exact quote from me, as I forwarded the story link to my teenagers...)

But if you think about it, it makes sense...while kids used to spend hours and hours on the basketball court practicing to make it into the NBA (some still do, for sure), more and more kids are spending time in League of Legends or Minecraft. It logically follows that stars would emerge and systems to reward the best gamers would be created. And, as we do with professional basketball players, we want to watch the best gamers compete and flex their finely tuned hand/eye coordination against each other.

I'm not sure that we'll see our cities' football stadiums converted to gaming stadiums any time soon, but don't count out esports as our future national pastime.


Wednesday, April 16, 2014

All this useless beauty

I've been forming a realization lately, which either means that I'm gaining some form of enlightenment or I'm getting old (or both...it's probably not an either/or situation). I've been realizing that the Internet has become a source of frustration and disappointment.

Don't get me wrong, there are many reasons I love the Internet, even beyond funny cats. I can connect with people all over the world. I can save time and money doing research, planning, shopping and working. I can find information about just about ANYTHING that I want to know.

It's this last one that is actually pushing me over the edge. While I can find information on anything I want to know, it's often the case that that I get more information than I NEED to know. Finding what I want, when I need it, is priceless. Finding 1000x as much as I need and having to weed through it, or often getting distracted by it, costs me whatever time and money it might be saving me.

Worse, for every Upworthy-esque story I might read, there are just as many troll comments or Kardashian-bashing references. People say all kinds of mean things online, mostly to people they don't actually know, without thought to what the impact of their words are...or worse, with intent to hurt. The Internet is an amazing place and one that can suck the light out of you.

A few weeks ago, I got a song title stuck in my mind: All this useless beauty. It's a song by Elvis Costello. I read somewhere that he wrote it after watching people's reaction to art in a gallery, but it wasn't the song that got me...it is that one lyric, the title: all this useless beauty.

I live in an ridiculously beautiful place now and it often amazes me how many people who have lived here for a long time stop seeing and appreciating how beautiful it is. I can round a corner on the freeway in the morning and see the waves crashing against the sand, palm trees framing the Santa Barbara shoreline and I literally stop breathing for a second and sometimes some interjection escapes my lips, unintended. It is that beautiful.

All this useless beauty.

What good is this amazingly beautiful place if people don't appreciate it and protect it? What use is beauty if it doesn't inspire us to do good?

I'm starting to feel the same way about the Internet. There is beauty in the Internet, in what it can do to make the world better. There is connection and emotion and yes, even love. And yet, there is so much ugliness and hate and pain and despair and injustice that it has begun to eat away at me. It can paralyze me and it can distract me from the things that bring me joy and inspiration.

I can only make the world better if I can focus on the beauty. Because for me, it's not useless. It inspires action. It inspires hope. It spurs me on when I'm feeling discouraged. It reminds me that life is beautiful. The Internet has become a place where it's harder and harder to find the beauty, masked over and over again by the ugly. It's not the Internet's fault; the Internet is not the bully. People are. People who hurt and use this tool, this forum, this technology, to spread negativity and banality. The Internet has become the focus of that song lyric for me: all this useless beauty.

I'm going to do something about it. I'm going to step away from the things that distract me and focus on what inspires me. I'm focusing my energy on appreciating and protecting the beauty of the Internet and I'm letting it inspire me to do good. I have a plan, so stay tuned. The Internet doesn't have to be useless beauty.

.




Wednesday, November 27, 2013

Vote now! FUND$TER in the Global Startup Battle

I need your help.

Our start up FUND$TER from Santa Barbara Startup Weekend is competing in the Global Startup Battle. 

Would you vote for me? 
http://globalstartupbattle.agorize.com/en/juries/10/votables/315

Reasons to vote:
1. You gave birth to me or we're in some way related. 


2. We went to school together, we've worked together or we've dated(!) and if i win you can have bragging rights that you know me.


3. You still owe money on your student loans.


4. You have no idea how you're going to afford your kids' college.


5. I voted for something for you or your kids at some point.


6. You have ever had a conversation about the lack of women tech entrepreneurs.


7. You drink Coke. (They are sponsoring the competition.)


8. You think there should be an option for funding college besides student loans and your parents.


9. You need a distraction from your family over Thanksgiving and you can use this as an excuse.

You can vote every 24 hours until December 6th! Please help us make it to the finals!


And please share...thank you :)

Sunday, October 14, 2012

Makers

There's a lot of talk about the "creative class" and what it means to be a designer. The problem is, everyone wants to be a designer, everyone wants to be creative...people understand what that means. Being a designer means that you make things. And making...creation...has some magic to it.

We've been starting to notice this around our house. Whenever someone says something utterly ridiculous, we will say, "I'm sure that was the first time those words have ever been put together in that way." It's a moment of magic when you think that, potentially, you said something that's never been said before and it elicits a strong response (usually around here it's laughter).

I respect writers who are crafting new ideas and eliciting emotions through words; they are makers. Artists, who through music or performance or through a physical manifest of their creativity, are magical in their creation of the meaningful new. It's that concept, the "meaningful new," that differentiates makers from everyone else.

Yes, everyone else. There are the talkers, the "futurists," who imagine what might be and fancy themselves designers because they throw out big ideas into the universe. The talkers may have credit for coming up with ideas, but it is the makers who actually craft the future.

There are the documentors, the people who capture what is. They are the journalists, the recordkeepers, the scribes, the librarians; they are the people who preserve reality and hold our memories to task. Their scrapbooks and archives are imperfect and biased, but they help us reflect on where we are and help us measure how far we progress. It is the makers whose progress they are documenting.

There are the opportunists. They will sell and promote what the makers make. Without them, we may not discover and benefit from the makers. They are the communicators, the marketers, the sales people. They try to tie the emotion to the innovation, to tell the story of the new. Without the makers, they have no story to tell.

Then there are the critics, who assign value to the work the makers do. They also are communicators, but what they communicate is their opinion, nothing more. They sit in judgment, counting on others to find them credible in their opinions. Without makers continuing to risk judgment, critics would have nothing to judge.

Beebo and Gearmo, made by John Pagano
Finally, there are consumers. We all are consumers, but many people are only consumers. We buy what others design and build and create to help us at work, at home...sometimes just for enjoyment. We want the new. We want to feel like we are makers, if only because we accumulate and consume what they make.  It is a human drive, based in learning, curiosity and delight, to discover and design and create.

When I woke up this morning, I followed my usual pattern of checking Twitter. I read all kinds of opinions and judgments, saw photography documenting peoples' activities and behavior, and read many, many tweets of people trying to sell me something, either a product or their opinions. Then I got a text from my partner, who today is on the east coast. He sent me a picture of  the robot he made from found objects this morning with his son. With the magic of a creator, they designed Beebo with springs for legs and wheels for feet, with a head that swivels, eyeballs that roll, and a kitchen timer heart beat (later I found out that he had made a second one for me named Gearmo). This is what makers do. They make things that change us, inspire us and make the world better. They are the catalyst for progress.

Z and the bots 
What are you making?

Thursday, August 30, 2012

Is augmented reality the new QR code?

A few weeks ago, I saw this title to an article "Augmented reality is the new QR code" and before I even read the article I had a sinking feeling in my stomach. Although the article is more of a feel-good piece about how augmented reality is usurping QR codes, let's be honest...how many QR codes were actively being used that are now being made obsolete?

I realize that I'm running the risk of ruining my "crazy emerging tech for learning girl" reputation, but I've been here before and I've learned some lessons. When a new technology starts looking for a problem to solve, it better solve that problem elegantly and quickly or the technology faces a pretty uncertain destiny.

Yes, I'm talking about you, virtual worlds...

I love innovation and I love experimenting with the potential of new technologies. I have been known on more than one occasion to quote the catchy adage that Henry Ford probably never said: "If I had asked people what they wanted, they would have said faster horses." I'm not about to rally against innovation. What I have a problem with is people making up issues to solve just because a new technology is on the scene.

I encountered this often when I was working in pharmaceutical sales training. You may (or may not?) be surprised at how often new medical conditions were marketed because a pharmaceutical company created a molecule that could treat it. Restless leg syndrome? Social anxiety disorder? While these conditions are certainly extreme enough to warrant treatment in some patients, I often questioned the threshold at which pharmaceutical intervention is warranted. No drug has zero side effects and any time we take medication, we are making the choice that the impact of the treatment outweighs the cost to our bodies. 

The same is true, albeit typically with less life and death impact, with new technologies introduced for learning. The issue with virtual worlds, to over simplify and grossly generalize, was that they were a new social communication tool that could address issues that no other technology could address as well, but the cost and learning curve were too steep to make virtual worlds a good investment of time and resources. Virtual worlds never tipped the cost: benefit ratio in their favor. 

Neither did QR codes. 

And now, although I am encouraged when I see augmented reality examples like IKEA that make total sense, I wonder if augmented reality will suffer the same fate. Is there enough of a need for us to augment reality, once the novelty wears off? Do we need reality to be more real and richly informed? How will our brains adapt to processing a new layer of sensory data over our already sensory-overloaded experiences in the "real" world? 

Innovation works when a need is filled in a new and intuitive way. We want things faster, easier and better. We want things that are social. We want things that only require incremental changes to our existing habits. We want things that help us achieve our goals or satisfy our basic human needs. We want things that help us solve our problems. 

If a new technology doesn't do these things, it won't achieve mainstream adoption. So come on, augmented reality...you're definitely "oooh! shiny!"...now show me what else you've got.