I've been asked a lot over the last few years "what does Tandem Learning do?" and the question always makes me pause. There are short answers: "we're a learning design company" "we focus on immersive, experiential learning design" "we're a learning company that leverages the latest technologies" "we're experts in applying game theory to learning experiences." But those answers don't really explain what we do, or at least, most people look back at me blankly and I'm compelled to keep talking.
Over the past few weeks we've been working on updating our marketing materials to more closely reflect the work that we do and the value we bring. Its a difficult exercise to define these things succinctly when we do such a wide variety of work. After much discussion and editing and back and forth, our website introduces us as:
Tandem Learning strives to understand our client's unique learning needs, interests and aspirations. We infuse each project with insightful, strategic, and creative instructional and game design. Our respect for learner experience, together with our passion for quality immersive learning and serious games, allows us to deliver the maximum benefit to the people who matter most — our clients.
Our purpose is to help you go from the training you have to the learning that will inspire your organization.
And I think this is a great foundation. Yes, we build games, ARGs, do consulting and design immersive learning curriculum online and for mobile devices. Yes, we are constantly exploring the latest technologies and seeing how they can be leveraged for learning. Yes, you're more likely to see us talking about Sony Move than the latest update to Captivate. There's a reason for that.
We are a company that helps organizations design immersive, experiential learning that allows employees to practice what they have learned and leverages the technologies their employees are already using. We design the types of training organizations want when they realize the e-learning modules they've been building aren't actually changing learner behavior. No, we don't sell a one-methodology-fits-all rapid development tool, although some of our solutions are fast and budget-friendly--they're just more sophisticated to address unique learning needs.
It turns out that "inspiring, sophisticated learning experience designers" is a description that requires a little more explanation.